III international youth festival of social advertising "Clear view" was held at the state University. For the first time the venue for the international competition was the hospitable Belarusian land. It is here, in the leading University of Gomel region, gathered representatives of active talented youth from 20 higher educational institutions of Belarus, Russia and Ukraine. Each of them was inspired by the idea of joint search for solutions to social problems of our time.
Three days of the festival raced like a moment, a rich program left no room for boredom and United the participants in a friendly team of like-minded people. Not familiar before, such different, already established personality, the guys with genuine enthusiasm United in a common creative search and a sincere desire to make our lives better.
"Good deeds resonate with representatives of all Nations, because the main human values concern every person," the participants of the competition believe.
Projects of social advertising, videos and posters prepared by the contestants, have raised global issues of today: family relationships and love for others, patriotism, and the continuity of generations, the environment and care about our smaller brethren, disabilities and social orphanhood. Of the 65 works submitted to the competition, only 35 were selected to participate in the final. This is a vivid and concise label samples of social advertising, designed to break the wall of indifference and affect the audience for a living.
- Do not throw garbage, take care of nature, save the future for posterity, do not betray friends, do not burn your life, live with an open heart – these calls formed the basis of our projects, — the guys shared on the eve of the final of the festival on may 18.
The works of the contestants were evaluated by the international jury, which included representatives of Belarus, Russia and the USA. In addition, the judges had to name the winner of the team task received by the participants on the eve of the final day. Its essence – the presentation of the original clear view of the city of Gomel – reflected the short videos. Their guys created in the composition of the three teams - with zero and literally in one day:
— Interesting and exciting job, judges thought of everything. We met face to face with your beautiful and clean city, met with its hospitable residents, joined in its leisurely measured rhythm, felt its positive energy and welcoming atmosphere!
Just one day of immersion in the life of the regional center – and ready capacious and rich video! According to the jury, the best was the video of the team "Superfamily" - "the City that United us".
- Through the eyes of the guys we saw Gomel in a new way-modern, full of opportunities, attracting cozy streets and green squares, — said the jury.
It was difficult to determine the best in the competition of social projects, because " every problem is global, every opinion deserves attention." However, competition implies the existence of winners. The first place was given to the "Angels of us "(the Brest state University) and to the" life Of yourself " (the Moscow University named after S. Witte). In second place – the movie "Thank you for the Victory" (Vitebsk state University named After PM Masherov) and a poster "Take to the container" (Moscow University named after S. Witte). The third place jury awarded social video "MOV Gucci" (Vitebsk state University named P. M. Masherov) and the poster "what are you doing with your life?"(Belarusian state University of transport).
None of the contestants was left without encouragement – the children received cups, diplomas and special prizes from the Russian center of science and culture in Gomel, the city newspaper "Gomel Vedomosti" and the organizers of the festival-the Moscow state University of science and culture and The Moscow state pedagogical University.
— During the three days of the festival, we heard a lot of valuable ideas from progressive youth, - summed up the results of the large-scale meeting, the Chairman of the jury, the rector of the state University Sergey Khakhomov. - They are talented and full of enthusiasm to change the world for the better. Their opinions about the negative phenomena in the society are heard in new ways. Their clear view allowed us, representatives of the older generation, to look at the problems from a different angle, to find original solutions, and something, of course, and to learn from the guys-an active life position, indifference, a sincere desire to make life more humane and happier.
Svetlana Hosei
Photo By Vladimir Chistik
